Ricardo Eletro Coupons opened in 1989, his initially to the 18 years in the city of Divinópolis , having just 20sqm. In its initial days, the store sold just the hardware and plush toys. As indicated by Nunes, he opened his purposes of offer in places where there were at that point contenders, to search for these clients. Its principle center was the offer of the items covering any offer from Brazil, an apparatus utilized until today. [ 2 ] The development extend started in 2007, with the buy of the Mig stores organize. With this, Ricardo opened new stores in the province of São Paulo and Goiás. On March 29, 2010, the Ricardo Eletro organize joined the Insinuante retail arrange. [ 6 ] [ 7 ] An organization that was established in Vitoria da Conquista , Bahia , began working in 1959 and presently has 268 stores in all expresses The Northeast.